Yatta!

Yatta! wanted to introduce a Japanese fast food concept that was quick, approachable, and exciting — but the brand needed more than just good food to stand out. In a space where minimalism can often feel bland and overdone, the challenge was to create a strategy and identity that was both fun and engaging, while still simple enough to keep the experience clear and accessible. On top of that, the packaging and brand activations had to carry the same energy to make every customer interaction memorable.

We developed a bold, playful identity system for Yatta! that fuses Japanese cultural cues with modern fast-food energy. From brand strategy to visual identity, we designed a look that feels vibrant and approachable, with a personality that sparks curiosity and joy. We extended the brand into packaging and activation assets — ensuring takeout, in-store touchpoints, and customer experiences all carried the same engaging, upbeat tone. The result is a fast food brand that doesn’t just serve food — it serves an experience that’s fun, simple, and unforgettable.

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