Voyager Craft Coffee

Voyager Craft Coffee is a beloved local brand with multiple locations, each with its own curated aesthetic. When they secured a concession space at the SAP Center, the challenge was to reimagine their branding for a high-traffic, high-visibility environment — one that needed to stand out in a busy arena setting while still feeling true to the Voyager experience. The goal: create a refreshed look that popped in the space, attracted event-goers, and seamlessly tied back to the brand’s established identity.

We developed a bold, refreshed visual direction for the SAP Center concession — blending Voyager’s established aesthetic with new design elements that brought energy, visibility, and consistency to the space. By combining the textures, tones, and vibe of their existing locations with a punchier, arena-ready presence, we ensured Voyager’s brand could shine in a crowded venue. The result was a concession experience that not only felt aligned with the beloved coffee shop but also stood out as a destination within the arena.

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