The Golf Practice

The Golf Practice wanted to expand its offerings by introducing a junior program — designed to get kids and families more engaged in the sport. Their existing brand skewed toward a more professional, adult audience, but this new program needed its own identity: approachable, family-friendly, and welcoming, while still connected to the credibility of The Golf Practice brand. The challenge was to create a logo that captured that balance — fun and inviting for kids, but professional enough to give parents confidence.

We designed a family-friendly logo that reflects the playful spirit of the junior program while aligning seamlessly with The Golf Practice’s established brand. Using approachable shapes, clean typography, and a welcoming aesthetic, the new identity communicates inclusivity and excitement without losing professionalism. The result is a logo that resonates with both kids and parents — positioning the junior program as a trusted, engaging extension of The Golf Practice experience.

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