Surface

Surface wanted to launch as a lifestyle clothing brand that captures the laid-back essence of California while still feeling elevated and premium. In a market saturated with casualwear, the challenge was to design a brand identity and apparel graphics that could resonate with local audiences, stand out on shelves, and communicate “everyday premium.” Beyond the clothing itself, the website also needed to reflect that same balance — approachable yet polished, local yet aspirational.

We created a brand identity that feels rooted in California culture — relaxed, sun-soaked, and effortless — but with a refined edge that elevates the everyday tee into a lifestyle statement. The visual system translated directly into t-shirt designs that carry the brand’s vibe, making each piece wearable storytelling. To extend the experience, we designed a digital presence that communicates Surface’s “local but premium” ethos, ensuring that from shirt to screen, the brand feels both authentic and aspirational.

Ready to See What’s Possible for Your Brand?

Let’s turn strategy and design into real results — just like we’ve done for our clients. Book a call today!