Kuro Brew

Kuro Brew wanted to enter the coffee market with a small but mighty presence. Competing against countless minimalist coffee brands, they needed an identity that was simple yet bold, fun but intentional — a brand that reflected the no-fuss nature of coffee while still standing out on shelves and in experiences. The challenge was to create a brand system that worked across packaging, wholesale channels, and a mobile coffee truck experience — all while building instant recognition and impact.

We built a brand identity that balances minimalism with personality — clean typography, bold visuals, and a playful brand character that makes the coffee approachable and memorable. Beyond the packaging, we extended Kuro Brew into the real world through a branded coffee truck, creating a pop-up experience that amplified visibility and sparked conversations. The result is a small brand with a big presence — simple, bold, and built to make every cup (and every interaction) feel impactful.

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