Gleam Beauty

The sunscreen aisle is crowded with products that either over-promise with heavy lifestyle branding or feel clinical and forgettable. Gleam Beauty set out to be different — a no-nonsense sunscreen that works for all ages and speaks directly to people who actually spend time outdoors. The challenge was to create a brand that stood out on shelves with a minimalist yet fun personality, cutting through the noise while still projecting trust and effectiveness.

We built a brand identity that balances clarity with character — clean, minimalist design paired with playful touches that make the product approachable and shelf-ready. From packaging to social media assets, every element was designed to reflect Gleam’s “no BS, all protection” promise while appealing to outdoor enthusiasts. The activation extended into digital and physical touchpoints, creating a consistent, memorable presence that feels authentic to its mission: sunscreen that actually belongs in the outdoors.

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