Cocolicious

The cookie market is saturated with playful, colorful, and often gimmicky brands. Cocolicious wanted to take a different path — positioning itself as a premium, high-end experience that feels more like a luxury fashion house than a bake shop. The challenge was to build a brand system that could deliver elegance at every scale: from packaging to pop-ups to a future physical space. They needed an identity that would stand apart from the noise, resonate with discerning customers, and instantly communicate “elevated indulgence.”

We developed a refined, minimalist brand identity built around a bold black-and-white palette — a visual language more often found in luxury goods than desserts. The packaging design leaned into simplicity and sophistication, allowing the product itself to shine while elevating perception. To bring the brand to life, we extended the system into small-scale activations like pop-ups, as well as designing concepts for a premium physical space. The result is a brand that redefines cookies as more than a treat — but as a curated, luxurious experience.

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